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Sandpiper Home Comfort logo Credit Canada Debt Solutions logo Oh crisp! formerly Arthur Treacher's Fish and Chips logo
The West Wind Luxury Condominiums logo Owen Sound Ontario Krafte by Von Hunnius fine woodworking logo Waterfront Trail Logo

Recent Projects - Brand building

When you retain us, we learn your business, end-to-end. We study your products and markets, and focus on how best to access and serve your customers. Once this understanding is in place we’re ready to do the writing, design and communications work that establishes and develops your brand. The logos, identity programs, sales collaterals, and advertising campaigns we provide reflect our attention on your business fundamentals.

Brand Building | Corporate Communications | For-Profit | Not-For-Profit | Arts and Culture

Sandpiper Home Comfort
A longstanding relationship with Oakville Hydro management led to the opportunity to name and complete the initial branding of Sandpiper, a newly formed Home Comfort company. In addition to creating the name and logo, we completed a multi-city launch of its brand and service offerings.

Credit Canada
WF managed the brand and advertising of Credit Canada for 15 years, achieving double digit year-over-year growth throughout. Under our watch the company became a significant advertiser in the debt resolution space, achieving self-sufficiency while expanding its public education mandate.

Oh crisp!
Canadian owners of Arthur Treacher’s Fish & Chips hired us to re-name and re-brand the franchise with a goal of attracting the lucrative 14-24 and 35-45 year old fast food demographics. Upon re-launching under the new identity sales jumped 40% as youthful food court buyers switched to Oh crisp!


The West Wind
Competing with the established Collingwood Ontario luxury home market was the challenge for Rafa Corp, the Owen Sound developer of The West Wind project. We were engaged to do the marketing assessment, naming, and pre-construction branding of this ambitious bay-side development.

Krafte by Von Hunnius
Toronto cabinet maker Martin Hunnius re-claimed the “Von” in his family name to impart a sense of old-world craftsmanship as we re-branded his carpentry business Saidn’Done. The new entity positioned Martin to pursue his ambition as a high-end custom furniture maker in the designer market.

Waterfront Trail
The brainchild of David Crombie, Waterfront Trail has evolved since 1988 from a vision for Toronto’s waterfront to include trails stretching 1400km along Lake Ontario, Lake Erie and Lake St. Clair. In creating its logo, Bruce provided an enduring symbol of the unity between air, land and waterway.

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